Beauticians · wellness centres · nail bars · massage
Website for beauty salons
People choose a treatment before they book it: how long it takes, what it feels like, what it costs, who does it. Your salon’s website tells them all this calmly, it’s ready in five minutes and it’s free.
Free forever · no credit card · online at lyamflow.com/s/
Face, body and hands. Unhurried.
- Deep-cleansing facial · 60 minCHF 95
- Gel manicureCHF 55
- Relaxing massage · 50 minCHF 90
Site built with LyamFlow
What someone looking for a beautician wants to know
She wants to know what happens during the treatment, even before the price. Someone booking a facial or a massage for the first time has questions she’s a little embarrassed to ask on the phone — how long it takes, whether it hurts, what she’ll need to take off — and she chooses the salon that answers them without making her ask.
It’s a trade built on trust, and online, trust is built on details: photos of your real treatment rooms, the names of the people who work there, the brands of products you use, a line on hygiene and sterilisation. These are things a printed price list doesn’t say and a social media page scatters across a hundred posts.
People looking for a gift come this way too. A salon that explains its packages clearly, with the price written down, gets the call from whoever wants to give one — often at the last minute, searching on their phone.
What to put on a beauty salon’s website
The site comes with the sections of a salon, not a restaurant: services, work, appointments. You can change the text and photos whenever you like.
- Treatments with duration and price Face, body, hands and feet, hair removal, massage: for each one, two lines on what’s involved, the minutes and the price. That’s the difference between a price list and an explanation.
- The salon The treatment rooms, the waiting area, the products. Real photos, even simple ones: anyone coming for the first time wants to know where they’re going.
- Who’ll look after you The beauticians, their specialities, the courses they’ve taken. A name and a face take away half the awkwardness of a first visit.
- Packages Courses of treatments and gift ideas, with the price written down. People looking for a gift decide quickly, and they choose whoever is clear.
- Reviews Your clients’ words, copied from real ones: nothing beats “I felt at ease”.
- Questions before the first visit How much notice do I need to give to cancel? What should I avoid after the treatment? Can I come if I’m pregnant? The answers on the website, instead of on the phone.
Three templates for beauty salons
All twenty-eight templates are available, and none costs more. These three are the most natural starting points: you can switch template later without losing your text.
- Giardino Soft greens and gentle shapes: the calm of a treatment room, translated into a page.
- Soglia Photos open slowly as you scroll, on pale paper with plenty of breathing room.
- Atelier White, minimal, a single fine line: for the salon with exacting taste that wants no decoration.
Getting found by people searching close to home
Searches for a beauty salon combine a treatment and a place: “lash lift Lugano”, “beautician Chiasso”, “massage Ascona”. A LyamFlow site introduces itself to Google with the name, trade and town already in the title, and every treatment you describe is one more word you can show up for.
Three tips worth more than any trick:
- give every important treatment its own line, with the name your clients use and not just the technical one;
- add the website address to the salon’s Google Business Profile, and keep it in line with your hours and phone number;
- reply to reviews, even the lukewarm ones: readers look at how you respond more than at what was written.
A diary for your treatment rooms, when you need one
The website stays free forever. If you then want to stop juggling appointments from memory, there’s the salon management software: calendar, treatments with their duration, clients with their birthdays for sending wishes, multi-session packages and takings.
A fourteen-day free trial, then the Basic plan.
How it works, trade by trade: management software for your business.
What it costs
- Free the website, forever Every template and every section, published at lyamflow.com/s/studio-lumen. No credit card.
- CHF 9 / month your own domain Optional: your own .ch or .it address instead of the free one, plus the domain registration.
- CHF 29.90 / month Basic plan, with the management software Calendar, treatments with durations, clients, multi-session packages and takings. After a 14-day trial.
Frequently asked questions
Can I explain each treatment in detail?
Yes: each item has its own title, text and price, and you can add a photo. The FAQ section is there for anything that doesn’t fit in two lines.
Can clients book from the website?
The website brings in the request: one tap and they message you on WhatsApp, call you or send you an email. You confirm the appointment yourself, in the diary you already use or in the management software.
I also do home visits. How do I show that?
In a section of its own, with the areas you cover and any extra charge. The website doesn’t have to be about a single address.
Does it look good on a phone?
Yes: every section rearranges itself on a small screen, and that’s where most of your clients will look for you.
What do I still pay for?
Nothing, for the website. You only pay if you want your own domain (CHF 9 a month plus registration) or the management software behind the site.
Your salon online in the gap between two clients
Name, trade, template: the site is live. Add photos of the treatment rooms at your leisure, when the light is right.