Website for tradespeople

How a customer looks for you when something breaks

For a tradesperson the website isn’t a shop window: it’s your phone number put in the right place. But it does something else too, less obvious: it filters. If you say you don’t take small repairs under a certain amount, or don’t travel beyond a certain valley, the calls you get are already the right ones.

And for the big jobs — a bathroom to redo, a new system — the customer isn’t in a hurry and compares. That’s where whoever shows finished work wins, with before-and-after photos.

What to put on a tradesperson’s website

The site starts out with the words of the trade — services, work done, quote — and with the button to call you always in view.

• What you do, and what you don’t Repairs, installations, maintenance, emergencies. And, if needed, what you don’t do: it spares you the wrong calls.
• The areas you cover The towns and valleys, written out by name. It’s the most important section for Google, because searches for a tradesperson are always ‘trade plus place’.
• Work done Before and after, with a couple of lines: what was there, what you did, how long it took. It’s worth more than any list of certifications.
• Guide prices The call-out, the hourly rate, a few typical jobs with a ‘from’. It doesn’t commit you, and it takes away the customer’s fear of calling.
• Emergencies and call-out hours If you go out in the evening or at weekends, say so in big letters. If you don’t, say that too.
• Get a quote The button that closes every page: call, WhatsApp — where the customer can send you a photo of the fault — or email.

Three templates for tradespeople

All twenty-eight templates are available, and none costs more. These three are the most natural starting points: you can switch template later without losing your text.

• Attivo Sharp corners, light grey and a single red: direct and businesslike, read in a second.
• Lastra Metal and raking light: for those who work with materials and want to show them off properly.
• Insegna Big type and blocks of colour: the firm’s name sticks like the one on the van.

Getting found in every area you cover

A tradesperson doesn’t work in just one town, and that’s an advantage: every place you write on the site is one more search you can answer. The title Google shows starts from your name, category (‘Tradesperson’) and the town where you’re based — and you rewrite it in a minute with your exact trade, ‘Plumber’ or ‘Electrician’. The areas go in the text, by name.

The three things that really count:

• your firm’s Google Business Profile, with the site linked and the service areas set;
• name, phone number and address written the same way everywhere, from the site to the van;
• customer reviews, asked for when the job’s done, while the customer is happy and still remembers.

Jobs, quotes and invoices, if you want those too

The site is free on its own too. If you want to stop keeping track of jobs between your phone and a notepad, LyamFlow has management software for people who work job by job: clients with their billing details, jobs that run over several days, the calendar, the price list for your work, documents and payments.

Invoices come out as PDFs with the Swiss QR-bill and are emailed straight from the software. A fourteen-day trial, then the Basic plan.

How it works, trade by trade: management software for your business.

What it costs

• Free the website, forever Every template and every section, published at lyamflow.com/s/rizzoli-impianti. No credit card.
• CHF 9 / month your own domain Optional: your own .ch or .it address instead of the free one, plus the domain registration.
• CHF 29.90 / month Basic plan, with the management software Clients, jobs, calendar, price list for your work and invoices with QR-bill. After a 14-day trial.

Frequently asked questions

Websites for other trades

• Websites for construction firms
• Websites for garages and tyre shops
• Websites for shops and boutiques
• Websites in Ticino and Switzerland
• All trades