Boutiques · florists · bookshops · hardware shops · local shops
Website for shops
Before leaving the house, people check: whether you’re open, whether you have that thing, where to park. Your shop’s website answers those questions and brings people to your door, not to a basket. It takes five minutes to create and it’s free.
Free forever · no credit card · online at lyamflow.com/s/
Fresh flowers every morning. Deliveries in town.
- Seasonal bouquetfrom CHF 35
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- Delivery in townCHF 10
Site built with LyamFlow
What people who want to visit your shop are looking for
Confirmation that the trip is worth it. Searches by people who shop in person are practical — “hardware shop open Saturday”, “bookshop Locarno”, “florist near me” — and the people making them want to know three things: what you sell, when you’re open and whether they can park. The shop that says so clearly gets the visit.
You don’t need to sell online to have a website. Quite the opposite: e-commerce is a second job — stock, shipping, returns, payments — and most neighbourhood shops don’t need it. What they need is for people who come via Google to walk through the door.
The website works for the shop that already has its regulars, too: the season’s new arrivals, Saturday’s event, holiday opening hours. These are the things written by hand today on a sign in the window, and that anyone who doesn’t walk past never sees.
What to put on a shop’s website
The site comes with the sections of a shop — products, catalogue, contact — and with no basket to keep up to date.
- What you sell Your main categories and brands, written out in full. Someone looking for a specific brand only finds you if the name is written somewhere.
- Featured products Three or four items with a photo and a guide price: new arrivals, best-sellers, what sets you apart.
- Opening hours, including special ones The lunch break, late opening on Thursday, holiday closures. A customer who finds you closed doesn’t come back.
- Getting here Address, precise map, nearby parking, bus stop.
- In-store services Home delivery, gift wrapping, repairs, special orders. These are the reasons people choose a shop over an online store.
- Contact The call button and the WhatsApp one: “do you have this?” with a photo is the most common question, and the easiest to turn into a sale.
Three templates for shops
All twenty-eight templates are available, and none costs more. These three are the most natural starting points: you can switch template later without losing your text.
- Attivo Sharp edges, light grey and a single red: direct and commercial, like a good shop window.
- Lastra Raking light around an object: for shops selling products meant to be seen up close.
- Giardino Soft greens and gentle shapes: for the florist, the herbalist, the natural products shop.
Getting found by people in the area
The title your site shows Google already contains the name, category and town. The rest comes from the words you write: every brand, every category, every service is a search you can answer — and they’re searches by people just a few minutes from you.
Three habits are enough:
- write out the names of brands and categories, not just “and much more”;
- link the site to the shop’s Google Business Profile and update holiday opening hours there;
- add a real photo of your shop window: it helps people recognise you from the street.
Loyal customers and invoices, if you want
The website is free on its own. If you also want to keep track of returning customers, consultation appointments and invoices, LyamFlow’s management software adds a customer list, calendar, service catalogue, documents and takings.
Invoices come out as PDFs with the Swiss QR-bill. A fourteen-day trial, then the Basic plan.
How it works, trade by trade: management software for your business.
What it costs
- Free the website, forever Every template and every section, published at lyamflow.com/s/fioreria-ortensia. No credit card.
- CHF 9 / month your own domain Optional: your own .ch or .it address instead of the free one, plus the domain registration.
- CHF 29.90 / month Basic plan, with the management software Customers, calendar, service catalogue, documents and invoices with QR-bill. After a 14-day trial.
Frequently asked questions
Can I sell online from the website?
No, and on purpose: the site brings people into the shop or onto the phone, not to a basket. If a customer wants an item they message or call you, and you close the sale yourself.
Can I show prices?
Yes, on featured products and wherever you like. If they change often, write “from” or leave the field empty.
I have two shops. How do I show them?
With two addresses and two sets of hours in the contact section. If they trade under different names and you want a site for each, there’s the Pro plan.
How much work does it take afterwards?
Almost none: you reopen it when your hours change or something new arrives that you want to show. Everything else stays right on its own.
Can I use my shop’s domain?
Yes, for CHF 9 a month plus registration. If you already have it for email, it’s connected to the site by pointing the DNS, and your email stays as it is.
More people at the door, no online warehouse
Five minutes to put it online. From tomorrow, people looking close to home for what you sell will find you too.